Really Good Gluten Free

RGGF is a bakery specializing in alternative flours and gluten-free products. We were commissioned to create a brand identity that felt bold, distinctive, and sophisticated at the same time.

The brief called for a slightly punk-inspired aesthetic, incorporating original illustrations and visual codes drawn from the genre: safety pins, grunge textures, bold typography, and expressive italics. To bring the concept to life, we developed a striking color palette built around burgundy and lime green, creating a fresh and unexpected visual language that stands apart from traditional bakery branding.

The custom swirl pattern introduces movement and energy across the identity, while the careful use of typography, italic type treatments, and clean cream backgrounds helps maintain a refined and elegant feel. The result is a brand that balances attitude and sophistication, capturing RGGF’s unconventional spirit while remaining premium and approachable.