The image features a textured brown background with a minimalist line drawing of a tent in the center. Overlaid on the drawing is the text 'PAPERBARK CAMP' in bold, white capital letters. Below that, in smaller letters, it says 'JERVIS BAY NSW, AUSTRALIA'.

Paperbark Camp

2024

Sydney

For Paperbark Camp, we delivered a full rebrand that blends rustic authenticity with elevated sophistication. Hand-drawn pencil illustrations of native wildlife bring life and character, while the loosely sketched tent icon and refined serif typography create a distinctive identity that feels both natural and upscale—perfectly capturing the vibrant spirit of this unique glamping retreat.

Packaging for Paperbark Camp scented candle, Bush coconut and soy wax, handcrafted, 300mg, with a brown box and black background.
Beige background with abstract, irregular, wavy white lines resembling a topographical or geological pattern.
Business card for Paperbark Camp with address, phone, email, and website on a textured beige background, next to a photo of a forest with trees and foliage.
A collage of images promoting Paperbark Camp, including a map, a cabin in a forest, a welcome sign, interior shots of a bedroom and a living area, a menu, and a promotional card, with some text about the camp in Jervis Bay.
A two-page menu from Paperbark Camp, featuring food, drinks, mains, dessert, and seasonal sides, with a beige and light green abstract bark pattern background.
Close-up of a person's torso wearing a white T-shirt with nature-themed icons, sitting outdoors near rocks. A khaki baseball cap with a white logo and the text 'Paperbark Camp' is resting on a surface.
Collection of white silhouette icons on a brown background, including a bird, leaf, dolphin, acacia, boar, coffee cup, branch, fork, seashell, log, plant, cocktail glass, and a pig.