La Vierge

For La Vierge, we developed a timeless and refined visual identity centered around a custom monogram. Composed of the letters Y, S, L, and V — a subtle nod to the brand’s full name, “Yo Soy La Vierge” — the symbol features intertwined curves that break away from conventional monogram design. Elegant yet strikingly simple, the branding channels a sense of quiet luxury, with a visual language reminiscent of classic fashion houses, yet distinctly its own.