Black and white photo of a woman from the side, wearing black lingerie, with the words "La Vierge" overlaid.

La Vierge

2025

Buenos Aires

For La Vierge, we developed a timeless and refined visual identity centered around a custom monogram. Composed of the letters Y, S, L, and V — a subtle nod to the brand’s full name, “Yo Soy La Vierge” — the symbol features intertwined curves that break away from conventional monogram design. Elegant yet strikingly simple, the branding channels a sense of quiet luxury, with a visual language reminiscent of classic fashion houses, yet distinctly its own.

Cover page titled 'LA VIERGE' with additional text including website and location details, and copyright information.
A fabric piece with embroidered black design, attached to a white card labeled 'LA VIERGE,' secured with loose threads, placed on a black textured background.
A white cardboard box with a lid, labeled "LA VIERGE," is partially open revealing a white cloth inside tied with a black string. Next to the box on the right are printed images of a letterhead with the same "LA VIERGE" logo and contact details, placed on a dark surface.
Color palette with three vertical columns showing color swatches and their color codes and names. The first column has a cream color called 'Coconut Milk,' the second column has a black called 'Charcoal Art,' and the third column has a taupe color called 'Pale Khaki.'
Collage of black-and-white photos of a young woman in a light-colored dress or bodysuit, posing in various positions against a simple background.
A split image showing on the left a few white cards with the text "LA VIERGE" on a black background, and on the right a white box with a matching tag, a silk ribbon, and the same text, all arranged on a light surface with a plain background.
Collection of four mobile screens displaying social media templates for a fashion business.
Two paper bundles labeled 'La Vierge,' one wrapped with a black string bow and the other with white string, on different backgrounds.
A photograph of a label attached to a white paper bag with a white twisted cord. The paper has a classic floral pattern and the label has the text "LA VIERGE" embossed on it.