AEJL Jewellery

2024

Sydney, Australia

AEJL Jewellery is a bespoke brand based in Sydney, Australia, founded by artist Antonia Lewin. This identity design project centered around the world of craftsmanship and individuality, drawing inspiration from the hand-crafted tradition of William Morris. Each logo was carefully hand-drawn, reflecting the romantic and intricate nature of the brand. With delicate ornamental motifs and richly detailed patterns, the visual identity speaks to a refined, niche clientele who value uniqueness and artistry in every piece.