Close-up of a designer label with text indicating it is handmade jewelry crafted by Antonia Emily Janette Lewin in Australia, 2024, with the website AEJL.com.au visible.

AEJL Jewellery

2024

Sydney, Australia

AEJL Jewellery is a bespoke brand based in Sydney, Australia, founded by artist Antonia Lewin. This identity design project centered around the world of craftsmanship and individuality, drawing inspiration from the hand-crafted tradition of William Morris. Each logo was carefully hand-drawn, reflecting the romantic and intricate nature of the brand. With delicate ornamental motifs and richly detailed patterns, the visual identity speaks to a refined, niche clientele who value uniqueness and artistry in every piece.

Page from jewelry product listing featuring a black pearl gem chain necklace with a close-up photo of a woman wearing the necklace, primarily in black and white.
Business card for Antonia Lewin, a jeweller, with contact details including phone, email, address, and website on a textured purple background, with part of a logo or name underneath.
Open book with faint text and a detailed line drawing on the right page, against a black background.
Black-and-white promotional brochure for a jewelry collection featuring a woman wearing a ring, with text about a new collection and details about the jewelry and event.
Black and white graphic design for AEJL Jewellery, featuring complex ornate logos and text describing the artisan crafted pieces by Antonia Lewin, made in Australia in 2024.
A collage featuring a purple textured card with black text, and two black-and-white close-up photos of a woman's neck and ear, with the initials AEJL beneath each photo.