Assorted bakery business cards placed on a textured surface.

Really Good Gluten Free

Sydney

2025

RGGF is a bakery specializing in alternative flours and gluten-free products. We were commissioned to create a brand identity that felt bold, distinctive, and sophisticated at the same time.

The brief called for a slightly punk-inspired aesthetic, incorporating original illustrations and visual codes drawn from the genre: safety pins, grunge textures, bold typography, and expressive italics. To bring the concept to life, we developed a striking color palette built around burgundy and lime green, creating a fresh and unexpected visual language that stands apart from traditional bakery branding.

The custom swirl pattern introduces movement and energy across the identity, while the careful use of typography, italic type treatments, and clean cream backgrounds helps maintain a refined and elegant feel. The result is a brand that balances attitude and sophistication, capturing RGGF’s unconventional spirit while remaining premium and approachable.

A collection of paperclips holding various papers, including a business card for a gluten-free bakery, a large sheet with
Text on a textured background that reads 'Really Good Gluten Free', with placeholder text underneath, and a handwritten message 'Fishly Baked!'
White tote bag hanging on a wooden chair with text that says "Gluten free bread can be really good!"
A person wearing a beige apron with text and a sketch of a loaf of bread sewing inside a bakery. Next to the person, there is a white cardboard takeout box with a black illustration of a woman with a bun and a hat, and the words "Really Good" underneath.
Four bakery product labels with different designs and colors, including one with a bread illustration, text about gluten-free and bakery info, and decorative backgrounds.
Two images. The left image shows a hand holding a bakery loyalty card with a graphic of a baguette topped with a pin, on a white cloth. The right image displays a stack of receipts on a metallic surface.
Boxes with text: 'Gluten Free Can Be Really Good!'