A logo with the word NWØ in bold black letters. Below it are the words 'Skincare | Buenos Aires,' 'The New Normal | Not Normal,' and additional text about skincare. The background is white.

The New Normal SkinCare

2020

Buenos Aires

The New Normal (NWNØ) is an Argentine skincare brand based in Buenos Aires. It formulates products which represent a new evolution in skincare. It’s a results-driven line that’s created a scientific approach to natural beauty. We came together to collaborate on this project which combines our passion for design and their outstanding skincare products.

We created a brand strategy based on an extremely chic and creative worldview that aims to be inspiring, uplifting, dynamic and exciting. We positioned NWNØ as a modern, and youthful take on cosmetics.The NwNormal’s brand identity is inspired by the effortlessly cool style of the 90’s, blended with stylish, forward-looking fashion brands of today to create a classic yet fresh visual language that delivers on the concepts tagline, “The new normal, NØT normal”. Nothing better than a dynamic brand for a dynamic concept.

Collection of skincare and beauty products, including cleansers, serums, and masks, branded with NWNO, displayed on a white surface.
Three sections showing clear liquids with dropper, pipette, and spilled drops, labeled 'Squalane Oil'
Packaging and bottle of NWÖ organic jojoba oil alongside black boxes with NWÖ branding, a dropper with oil, and a white background with black text about exploring ideas shaping beauty.
Close-up of a hand dispensing a white cream or lotion from a white tube labeled 'PEPTIDE PERFORMANCE' onto another person's fingertip.
Skincare products labeled 'Rise & Shine' multi-purpose serum and packaging, along with a brown paper shopping bag with black handles, all situated on a white surface.
A clear plastic bag containing bananas, oranges, and lemons on a white surface with a white background.
Close-up of a clear plastic bag with the word "NWNO" printed on it; next to it, a silver bubble wrap envelope with a white sticker label that reads "NWNO SETS OUT TO QUESTION AND EXPLORE THE IDEAS THAT SHAPE HOW WE UNDERSTAND AND BEAUTY TODAY ONLY GOOD STUFF."
Close-up portrait of a young woman with dark hair styled in a bun, minimal makeup, and a neutral expression, looking over her shoulder against a plain white background.